Project overview

Imagine trying to make a positive environmental impact, only to be frustrated with a tool meant to help you.

That was the challenge faced by users of Get Green, a sustainability lifestyle app designed to promote the adoption of eco-friendly habits. Despite its mission, the app struggled with low engagement as users found it difficult to track their progress and stay motivated.

The result of two product designers taking on the challenge to revive an app with almost no active users? A revamped product vision by introducing a levels system that simplified tracking and transformed habit-building into an engaging, gamified experience.

Impact

The redesign had an 85% approval rate, demonstrating strong potential to boost retention. The project is now in development and scheduled for release in Q4 2024.